MEET THE TEAM
Meet our executive team.
BALLY SINGH
Founder & Chairman
Bally Singh is a successful British-born businessman and entrepreneur. He is the Co-Founder and Managing Partner of Rich List Management.
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Amongst his many businesses and brands, Bally is the founder of the famous Rich List Group and Hoko Agency which commands the attention of an international following. Running his multi-million-pound businesses with offices in the UAE, London and Marbella, Bally has been developing and staging large-scale entertainment events and experiential marketing campaigns around the world for the past 25 years.
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​Bally’s high profile events include the Queen’s Jubilee celebrations with Queen Elizabeth II and the MTV Music Video Awards. Bally has worked with brands such as McLaren, Esquire, Dom Perignon, Crystal, Armand de Brignac, Rolls Royce, Mercedes Benz, Aston Martin, Michael Kors, F1, Etihad, The Marriott Group amongst many others.
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Bally has handled all U.K. brand management and presented artists in concert including David Guetta, Busta Rhymes, Tiesto, Pharrell Williams, Rick Ross, DMX, Sting, 50 Cent, The Game, Craig David, Trey Songz and Tyrese Gibson.
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​As an entrepreneur, Bally has started, grown and sold several businesses and also held senior management positions at companies including Zero Mobile, Tiger Telematics and Rockstar Marketing. He has negotiated and orchestrated deals with brands such as Verizon, Microsoft, Nike and MTV.
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​Bally continues to launch new brands and works with clients to develop and produce compelling, one-of-a-kind events, branding and marketing campaigns that attract international attention.
MAX PALETHORPE
Founder & CEO
​Dubai based Max Alexander Palethorpe is the Founder & CEO of Hoko Agency as well as Managing Director of the Rich List Group.
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​Max has over 25 years’ experience in the sport and entertainment industries having worked in the Middle East, Asia Pacific and USA. Before Max set up his own agency he had worked for major global agencies for over a decade including World Sport Group and Creative Artists Agency (CAA).
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​With Max’s business acumen, he expanded and commercialized the Rich List F1 events into new international markets. He has been instrumental in creating and taking equity stakes in various projects that include The International Influencer Convention (TICC), The Rich List, Urban Polo and various F&B brands.
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​With his commercial expertise, Max has concluded multi-million dollar deals with Emirates Airlines, Marriott Group, Pernod Ricard, Moet Hennessy, McLaren, Red Bull, Samsung, Tag Heuer and Heineken to name a few. Max is the lead on the globally retained client MoneyGram, for their International Cricket Council (ICC) platform that includes running all their programmes at ICC World Cups and talent acquisition for their marketing campaigns globally. He was also instrumental in creating and delivering their grassroots football programme “MoneyGram Goal” in varying Asian markets.
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​Max is experienced in developing and establishing sponsorship strategies and leveraging their investments into sport and entertainment. He has a wide range of knowledge around broadcast having completed deals with BeIN Sports, OSN, Dubai Sports, Star Sports and MBC over his career.
Max is an accomplished commercial leader in the sports and entertainment industries and Hoko has won Awards for various initiatives which he created and delivered.
ANA SANTOS
​Founder & General Manager
Ana Santos Matas is an international fashion model turned serial eco-entrepreneur. Ana is a successful self-made businesswoman, a graduate in Psychology with a master’s degree in HR.
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With her business acumen, Ana became the co-owner of the HOKO Agency and Creative Director of The Rich List Groups international events arm. Being business savvy, Ana was able to propel the global VIP events company to become a multi-million-pound business with international prominence and success. While working for the Hoko Agency Ana has conceptualized numerous brands for international clients in over 8 countries worldwide.
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​In 2018, Ana founded the famous Rosas Café in Marbella, voted the “most Instagrammable Café in the world”. The cafe is frequently visited by numerous international movie stars, Michelin starred chefs, content creators and fashionistas. The boutique cafe is renowned for its bespoke cakes leading to numerous haute couture brands including Dior, Channel, and La Perla booking Rosas Cafe for product launches and official collaborations. Rosas cafe combines elegance with modern luxury which reflects Ana’s passion for style. The uniqueness of Rosa’s cafe includes the first-ever menu for dogs in Spain following the mantra “A family that eats together, stays together” with dogs being considered very much a member of the family. The menu helps fundraise and donate money to animal sanctuaries around Spain.
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​Ana is a highly sought after and successful model who began her modelling career at nineteen. Travelling the globe and gracing the covers of glossy magazines, Ana has modelled for some of the most prestigious international fashion brands including Dolce & Gabbana, Maybelline, Sephora and Chopard.
Adonia D’Souza
Events Director
Adonia began her career in the post-production industry as a Production Manager after obtaining her bachelor's degree in Mass Media. Later, she moved to Dubai and joined a branding and advertising agency, where she developed her skills and discovered her passion for events. Adonia possesses extensive experience in team management across a spectrum of international events, spanning small, medium, and large-scale events. Her profound technical expertise is a testament to her capability in orchestrating, implementing, and seamlessly delivering events not only within the United Arab Emirates but also across various regions in the GCC. Her multifaceted portfolio encompasses a wide array of live events, including concerts, corporate functions, and private social gatherings, making her a highly valuable asset to any team.
Simon Wilson
Urban Polo Founder & Director
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As the founder of the Urban Polo series Simon has been instrumental in creating the most successful polo events throughout New Zealand, combing sport and music in an urban setting.
He has held roles as the Executive Director of the New Zealand Open. Simon built up the Clevedon Event and spent over 9 years rebuilding the Club’s brand for the future of the sport. Simon is a successful business entrepreneur with experience in national and international business ventures, having completed a successful capital raise for Urban Events in 2018 commenced the expansion internationally with the first successful Singapore Event in 2019. We are looking to expand this across multiple markets from 2021 as this successful brand grows globally.
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Simon has a strong background in both Corporate and Private enterprise with successful high growth business.
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Simon is currently leading our F&B Sector at Hoko with his in depth knowledge and connections throughout New Zealand as we take the quality products that they create onto a global stage through our distribution channels.
Rishi Dhealley
Strategic Partnerships DIrector​
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Rishi has 20+ years in Strategic Partnership and Business Development. Prior to joining Hoko Agency as the Strategic Partnership Director, Rishi helped build a leading full-service luxury concierge business, who owned a large fleet of luxury yachts, and exotic cars providing bespoke services globally to his network of UHNI’s.
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With experience that spans over three continents, coupled with the ability to integrate across multiple geographies, Rishi has a learning mind-set that allows continuous enhancement and development to ensure short and long-term wins for his clients.
Rishi has extensive and diverse experience within the luxury travel, events, yachting, and F&B industry, and has successfully mined and forged long-term business relationships with local, regional, and international brands into strategic partnerships that transcend companies.
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Magdalena De Santos
Head of Sales
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Graduated in Hospitality Management in Seville. Magda started her career in Dubai running events for the Royal Family, focusing on VIP clients at NAS. Couple of years later she moved back to Spain to pursue her interest in the football industry as an operations manager, amongst other duties she managed the day to day activities and operational requirements for professional football teams from the best leagues across the world.
As Almería FC progressed on to the La Liga 1* division, she had the opportunity to join their legal team, assisting the players and their families with contractual agreements and any other requirements at Almeria.
Magda has joined the AIOKA team to share her sales expertise and exceed clients expectations.
Matteo Scaglione
Chief Marketing Officer​
Matteo Scaglione has over 10+ years experience working across brand marketing, creative and content for some of the worlds leading brands such as Nike, Apple, ZEGNA, Spotify, Universal Music, Adidas and Converse. His passion for business, culture and creativity has allowed him to bring to life an array of projects from Apple's award winning #TODAYATAPPLE launch, ZEGNA Milan Fashion Shows, rebrand and IPO to coordinating sponsorships with Formula 1 and Manchester City.
Matteo grew up across the globe, born in Hong Kong and lived in Milan, Toronto, Bangkok, Padua, London and New York City. This has strongly influenced his work and continues to inspire his purpose in all his projects.
Johnny Anso
Director of Operations​
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Johnny is a seasoned hospitality professional with over 20 years of experience, having shaped some of the trendiest nightclubs and restaurants while managing award-winning, large-scale concerts across the globe. His career spans from Europe to the Middle East, where his passion for F&B and brand development has continually set him apart. With a keen eye for innovation and detail, he has played pivotal roles in creating immersive dining and nightlife experiences that resonate with diverse audiences. His expertise also extends to crafting unique brand identities and developing high-profile partnerships that elevate both customer engagement and business success.
Beyond his operational skills, Johnny’s strategic insight into hospitality trends, consumer behavior, and event management has made him a sought-after consultant in the industry. Whether coordinating the launch of a five-star venue or managing the planning of major international events, Johnny strives to contribute thoughtfully to the global hospitality scene through his dedicated leadership and creative approach.
Alex Simon
Hospitality Manager
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Alex is a world travelled food & beverage manager. She has been working many years on cruises, yachts and in beach clubs. Specialized in food & beverage management.
